A fully branded patient experience — your app, your portal, your domain
Your logo, your colors, your domain across the entire patient journey — a branded portal and app where every screen says your clinic's name while Heally runs the platform behind it.
No startup fees · No long-term contracts · Live in under a day
Schedule a DemoThe brand your patients see should be yours, end to end
When a patient signs up, waits for a visit, checks a lab result, or reorders a prescription, they are forming an opinion about a brand. In too many telehealth setups, that brand is the software vendor's — a generic portal with someone else's logo in the corner, a checkout on an unfamiliar domain, an app-store listing with a name the patient has never heard of. Every one of those moments quietly tells the patient that your clinic is a reseller, not the real thing. It erodes trust, depresses conversion, and makes the patient relationship feel borrowed rather than owned.
Heally's white-label capability exists to remove the vendor entirely from the patient's view. Your logo, your color palette, your typography, and your domain carry across the whole experience — the enrollment flow, the patient portal, the messaging threads, the visit interface, and the mobile app. Patients see your clinic from the first click to the hundredth refill, while Heally runs the EHR, the provider network, the pharmacy, and the billing invisibly underneath. The result is a practice that looks and feels wholly your own, without you building or maintaining a single line of the platform.
What carries your brand
Every patient-facing surface, styled as your clinic — not a vendor's product with your name pasted on.
Your domain
Patients enroll and sign in on your own domain, so the address bar reinforces your brand instead of pointing at a third-party platform.
Your logo & colors
Your logo, palette, and typography apply across the portal, app, and emails, so every screen is unmistakably your clinic.
Branded patient portal
A web portal where patients manage intake, visits, messages, labs, and refills — all under your identity, on any device.
Branded mobile experience
A mobile-first patient app experience carrying your brand, so the practice lives on the patient's phone as yours.
Branded communications
Reminders, follow-ups, and lifecycle messages go out in your name and voice, keeping the brand consistent through the whole journey.
Branded storefront & checkout
Enrollment and payment happen on a storefront that looks like yours, so patients never feel handed off to an outside system to pay.
How you go live under your own brand
Share your brand assets
You provide your logo, colors, and the domain you want patients to use. No design or engineering team required on your side.
We configure the experience
Your branding is applied across the portal, app, storefront, and communications, and your workflows are set up to match how your practice runs.
Connect your domain
Your domain is pointed at the platform so patients enroll and sign in at your address, with secure certificates handled for you.
Launch — typically in under a day
Patients start enrolling on a fully branded experience while Heally runs the EHR, providers, pharmacy, and billing behind the scenes.
Branding on the surface, a full stack underneath
A white-label skin is only worth having if there's a real platform behind it. This is where Heally separates from the market. Some vendors will white-label a piece of software but leave you to source providers and a pharmacy yourself — so your beautifully branded portal still can't actually see a patient or fill a prescription without you assembling the rest. Software-only tools like OptiMantra, Pabau, Healthie, and Tebra fall into this bucket: they can theme an EHR, but there's no 50-state provider network and no pharmacy inside the product. Enterprise vendors like OpenLoop sell the branding, the providers, and the infrastructure as separate services you integrate and pay to stitch together.
Heally is the only platform where the branded experience sits on top of the whole stack at once — software, a 50-state board-certified provider network, pharmacy fulfillment, and ready-made programs — all shipping together with no startup fees, no long-term contracts, and setup in under a day. Your patients see one seamless, on-brand clinic; behind the curtain, every layer they depend on is already wired together. That's what makes the white-label real rather than cosmetic.
Security, data ownership & how it fits
A branded front end still has to be secure and truly yours — here is how it's built.
HIPAA-compliant foundation
The branded portal and app run on the same HIPAA-compliant platform as the chart, with encryption in transit and at rest and role-based access to protected health information.
Secure custom domains
Your domain is served over HTTPS with certificates managed for you, so the branded experience is both on-brand and secure end to end.
You own the patients & data
The patient relationship, records, and brand equity belong to your clinic. Heally provides the infrastructure behind your identity — you are never a sub-brand of ours.
One connected experience
Because the branded layer sits on the shared platform, intake, visits, messaging, billing, and pharmacy all appear inside your patient experience without bolting tools together.
A note on branding and clinical responsibility
A branded patient experience is a marketing and operations capability, not a clinical one. Presenting the practice under your brand does not change who is responsible for care: prescribing, eligibility, and dosing decisions rest with the licensed provider after an appropriate evaluation. Any compounded medications offered through your branded storefront are prepared by licensed pharmacies and are not FDA-approved. Keep patient-facing branding honest and free of guaranteed medical outcomes.
Where a branded experience becomes a real business
The white-label app is what turns a service line into a brand patients recognize and return to. A clinic launching a consumer-facing weight-loss offer wants patients downloading their app, not a vendor's; that's exactly what a white-label GLP-1 weight-loss brand is built on. A men's health entrepreneur standing up a TRT and men's health brand needs the portal, the messaging, and the storefront to all feel like one coherent identity. The branding capability is the connective tissue that makes those brands look established from day one.
It also compounds with the rest of the platform. Because the branded surface shares data with the engagement layer, every reminder and lifecycle message reinforces your brand at exactly the right moment. If you want the full picture of running an entire clinic on someone else's rails while showing only your own name, our white-label telehealth solution ties the branding capability together with the providers, pharmacy, and programs behind it.
White-label questions clinic owners ask
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Can patients use our own domain and see only our brand?
Yes. Patients enroll and sign in on your domain, and your logo, colors, and voice carry across the portal, app, storefront, and communications. Heally runs the platform invisibly behind your identity.
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Is there a mobile app experience for patients?
Yes. Patients get a mobile-first, branded experience so the practice lives on their phone under your name, alongside a full web portal for any device.
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Do we need designers or developers to set this up?
No. You provide your logo, colors, and domain, and Heally configures the branded experience for you. Most clinics go live in under a day without any engineering work.
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Is the branded portal HIPAA compliant and secure?
Yes. The branded portal and app run on the same HIPAA-compliant platform as the chart, served over HTTPS with certificates managed for you, encryption, and role-based access to PHI.
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Who owns the patient relationship and brand equity?
You do. The patients, records, and brand equity belong to your clinic. Heally provides the infrastructure behind your identity — your practice is never presented as a sub-brand of ours.
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Does branding also cover providers and pharmacy?
Yes. The branded experience sits on top of the full stack — the 50-state provider network and pharmacy fulfillment included — so patients get real care and prescriptions inside your branded clinic, not just a themed shell.
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Are there startup fees to launch a branded app?
No startup fees and no long-term contracts. The white-label experience is included with every Heally partnership alongside the EHR, providers, pharmacy, and billing, with setup in under a day.
See Heally in action
Book a walkthrough — we'll map the software, provider network, and treatment programs to your clinic. No startup fees, live in under a day.